A hearty sans with firm footing on the baseline, Egads is a true exclamation of a display typeface. You'll find it all here: Low stroke contrast, straight-cut terminals and a can-do attitude.


Egads leans into the energy of classic geometric sans serif typefaces like ITC Kabel and Grizzly, but subverts that familiar feeling of order with its highly exaggerated bottom-heaviness.




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Cincinnati, Ohio.