Rubato Text
Type@Cooper Extended Program 2022
Student Work
Student Work
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How might a traditional translation text typeface be made to feel friendly and accessible without sacrificing its elegance? Designed for use in the Cincinnati Symphony Orchestra’s brand identity, Rubato is a hearty text face that aims to maintain a balance between utility and congeniality.
With letterforms characterized by a broad-nib construction, Rubato is built according to the rules of longstanding traditions. The construction takes some liberties (such as a handful of swash terminals that introduce the softer texture of musical notes) in order to introduce a sense of warmth into the voice of the typeface, countering the sharp formality that is often associated with calligraphic models of construction.
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The first step of the process was calligraphy practice... lots of it. I explored different styles and proportions to figure out what aesthetic approach would best serve the initial project brief and give the letters the right character.
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![Main Character Set (Regular)](https://freight.cargo.site/t/original/i/94e6cd837ce0bab61d36537373ac0435c393ef14a3fbddef306c325dcdb2653b/charset-07.png)
![Italic Character Set](https://freight.cargo.site/t/original/i/b12e2c1c074cf980416a50bda434dba2b1a28755ff558d49ad6baa6834cd490a/Rubato-assets-italic-12.png)
![Math Characters+Punctuation](https://freight.cargo.site/t/original/i/743425415595737065241fcddf218077127f9935e9e2523aa77afe577e58bdd2/charset-08.png)
![Accented Characters+Diacritics](https://freight.cargo.site/t/original/i/6b86efb66cf0fd62ec5b830bef20df6ead45c01824ce61f68a5781344b9a91cf/charset-10.png)
![Medium Weight Character Set](https://freight.cargo.site/t/original/i/7a5d43fb859d535444a3c46f3aef0e3d08114ff965adaee8250c98a3d7b17278/charset-11.png)
![Bold Weight Character Set](https://freight.cargo.site/t/original/i/af9e87d4aadea88a794d1bd7d433d6accbad276dca5309143bae26c10dc853f8/charset-09.png)
Rubato’s character set includes language support for all central European languages, complete punctuation, math and currency symbols!
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Both the Roman and italic styles share the same DNA: thick wedge serifs that read at small sizes, a number of swash terminals, and a consistent basis in broad nib calligraphy.
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Rubato includes three weights useful in text: regular, medium and bold. All weights share the same backbone, and their differences account for changes in our perception at small optical sizes. For example, the bold weight has a higher x-height than the regular, because we percieve bolder text as shorter and wider when it is paired with lighter weights.
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